Meet The Founder

Francesca de Selian

Although Francesca was born in Spain, she grew up in Sweden, where her immigrant parents decided to start a new life in the early 1960s.

Her father, Antonio Jerez, was a skilled businessman and a great adventurer who had circumnavigated the world by boat, two attributes ingrained in her own life from a very young age, and which have made her a vital and enterprising woman. Francesca has travelled the world for more than 10 years as a flight attendant and worked for many years, until 2007, as a real estate investment broker and developer. Selian Group was then just a dream and was abruptly interrupted by the economic crisis of 2008. But as Francesca says, “Dreams are the Plans of the Soul” and so 2008 was a year of transformation for Francesca.

Her decision to dedicate her life to creating social entrepreneurship projects and the long road she has travelled during the last few years, took her from Argentina to Paraguay, Uruguay, and Brazil. Her encounter with Yoga took place in Bali in 2017 and she later trained as a Life Coach. The idea that coaching, yoga, and other alternative sciences contain tools that transform life, inspires her to create conscious projects.

Francesca currently lives and travels between South America, Spain, and Portugal.

Making Your Life More Wonderful

” I dont know what your destiny may be, but one thing I know. The only ones among you who will be really happy are those who have sought and found how to serve.”
A. Schweitzer